Longbow Advantage Strengthens Its Leadership Team by Appointing Jeff Rose to Launch the Company’s New SAP Warehouse Management and Logistics Practice

Industry-leading supply chain consulting firm brings in new Vice President and General Manager to expand technology expertise and support growing customer base.


Longbow Advantage today announced the appointment of Jeff Rose to lead the company’s new SAP Consulting Practice. As Vice President and General Manager, SAP Consulting Practice, Rose will be responsible for the successful delivery and ongoing support of SAP’s Warehouse Management and logistics execution solutions to the company’s growing customer base.


Rose brings over 25 years of supply chain technology experience having served in a variety of leadership roles with CPG and retail giants, including The Gap, Rite Aid Corporation and Highland Superstores. Prior to joining Longbow, Rose served as the Senior Director, Global Supply Chain Solutions for The Hersey Company, where he developed a comprehensive end-to-end supply chain systems strategy that included the implementation of core SAP applications in North America, Latin America and Asia helping the company generate $21M in annual savings.


Rose’s new role at Longbow will enable the company to better serve the expanding needs of their customer base. As a market-leading enterprise resource planning (ERP) system, SAP is a go-to choose for companies seeking to streamline their operational processes to gain a competitive edge. According to Rose, “SAP’s warehouse management solution, EWM, is becoming more sophisticated with each release, and is thus rapidly becoming a preferred WMS alternative for organizations running SAP as their ERP. Many Longbow customers and prospects are in that category, and I’m excited to help the company grow their offerings to better serve them.”


Longbow’s Chief Executive Officer, Alex Wakefield, states, “Longbow Advantage has a long history of providing best-in-class WMS and logistics consulting services. Our primary goal is to serve as a great partner, and the best way to do that is to expand our expertise to include SAP solutions as they continue to advance. We’re thrilled that Jeff has come on board to help us build this new practice. His management acumen and proven experience, combined with our team’s outstanding ability to execute, puts us in a good position to deliver value in new ways.”


About Longbow Advantage Longbow Advantage is a leading supply chain software and consulting services company with deep warehouse and workforce management system expertise. Our data service solution, Rebus, is a cloud-based platform that gives supply chain professionals a real-time view of operations and labor performance from any supply chain execution system. To learn more, visit

October 10, 2018

Longbow Advantage Earns SOC 2 Type II Certification for 2nd Year in a Row

Longbow Advantage, a leading supply chain consulting partner and the creator of Rebus®, have re-certified their Rebus platform as SOC 2® Type II compliant for the second year in a row.

SOC 2 reports on controls at a service organization relevant to security, availability, processing Integrity, confidentiality, and privacy. This lets consumers know that their information is secure and available whenever they need it when working with SaaS and cloud-based organizations.

Alex Wakefield, the CEO of Longbow Advantage, is proud of the high standards they keep saying, “Our customers are our number one priority. We try to provide them not only the best service in the industry, but also full transparency in our security efforts. This certification is just one milestone we use to show our commitment to our customers and their data.”

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July 19, 2018

Longbow Advantage Announces Promotions for Vice President of Consulting Services and Vice President of Product Development

Following the recent appointment of Alex Wakefield to CEO, Longbow Advantage has expanded its senior leadership team to include Shawn McLeese as Vice President of Consulting Services and Nima Mohajerin as Vice President of Product Development.

These announcements come during a growth period for Longbow Advantage as both their Consulting Services organization and Rebus Analytics Platform continue to expand, and Wakefield says, "Adding Nima and Shawn to the leadership team is great for Longbow and great for our customers. They both are industry veterans, and they are highly respected within Longbow and by our customers.  As we continue to grow, it is essential that we develop and promote our leaders from within our organization, and I’m proud to have two outstanding professionals who have been long-time Longbow employees join our leadership team. I am incredibly bullish and excited for the future of Longbow, Rebus and our customers."

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May 29, 2018

Longbow Advantage Appoints New CEO, Alex Wakefield

Longbow Advantage, Inc. has announced Alex Wakefield, previously Chief Commercial Officer at Longbow, will serve as the new Chief Executive Officer as outgoing CEO, Gerry Brady, moves into the role of Chief Innovator to drive the continued development, growth, and innovation of the company’s Rebus™ software platform.


Brady, the Founder of Longbow Advantage, has served as the company’s CEO since he first founded it in 2002. When asked about the change in leadership, Brady said, “I am incredibly proud of everything our team has accomplished. With all of the recent growth and new opportunities ahead, I am confident Alex is the right person to build on the momentum, and I cannot wait to see what the future has in store.”


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May 8, 2018

Del Monte Foods Leverages Technology, like Rebus, to Meet Changing Supply Chain Demands

Del Monte Foods, a customer of Longbow Advantage, has been featured by Boss Magazine to highlight how they have leveraged technology, like Rebus™ Analytics, to evolve their supply chain and stay a top player in the ever changing marketplace.

"The importance of the supply chain has changed so much in the last 35 years," he [Bill Pollard, former VP of Supply Chain at Del Monte Foods] said.  "Think about how it has evolved from a low-visibility role at most companies to now having supply chain executives in the boardroom."

Read the article to see how they have kept up with the changing supply chain demands.

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May 3, 2018

MongoDB Features Longbow Advantage for Use of Database in Revolutionary Technology, Rebus

Longbow Advantage has been featured by MongoDB for its use of MongoDB as the underlying database in their revolutionary supply chain analytics solution, Rebus™. For Rebus, one of the core requirements was the ability to gather, store, and build analytics around a lot of disparate data in close to real time, and MongoDB enabled this with its document model.


Additionally, MongoDB is SOC 2 compliant, like Rebus, and follows the same strict requirements around compliance and data management that Longbow Advantage does.  Find out more about why Longbow chose MongoDB and the impressive work they have accomplished to bring Rebus to the forefront at MongoDB.


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April 5, 2018

Tim Betz Joins Longbow Advantage to Support Growth of Rebus Analytics Platform

Longbow Advantage, an industry-leading supply chain consulting firm known for their expertise in Warehouse Management System (WMS) and Labor Management System (LMS) integrations, and Rebus™, their next-gen Logistics Analytics platform, has announced Tim Betz has joined their Rebus Analytics team as Vice President of Solutions and Product Management.

Tim brings over 15 years of supply chain technology experience having served a variety of roles both inside leading software organizations as well as directly with clients. For the past 10 years, Tim ran his own consulting firm where he implemented execution software across North America for a number of Fortune 500 companies.

Tim’s new role at Longbow Advantage will leverage his expertise as he works with Rebus customers and the Rebus development team to support the strategic growth and development of Rebus.

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February 27, 2018

Continuing with Momentum: Longbow Advantage adds Don Rigdon as SVP of Services

Longbow Advantage is well known in the supply chain industry for their expertise in Warehouse Management System (WMS) and Labor Management System (LMS) implementations, upgrades, and training. They have been rapidly growing and are continuing to invest in their people and expertise to provide their customers with excellent service.

Don Rigdon, the newest addition to Longbow, joins the team as Senior Vice President of Services bringing over 25 years of industry experience. His strong supply chain background includes time as Vice President of the Worldwide Professional Services Group at HighJump, a partner organization for Longbow, and additional experience managing large-scale supply chain solution implementations with other Tier 1 supply chain providers to many S&P 500 companies.

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October 4, 2017

Longbow Advantage Continues Expansion

Founded in 2002, Longbow Advantage has been a trusted supply chain partner for over 15 years. They are often recognized for their leadership and expertise on JDA® and HighJump® warehouse and labor management system implementations and upgrades. Headquartered in Montreal, they have steadily grown over the years opening additional offices in Toronto and Ann Arbor, Michigan.

In early 2016, Longbow Advantage launched a new supply chain analytics solution, Rebus™, which was developed specifically for logistics professionals to provide insights that are difficult to extract from generic BI solutions. The launch of Rebus has spurred a tremendous response from industry leading manufacturers and retailers and is at the center of a new wave of growth.

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August 2, 2017

Longbow Advantage Earns SOC 2 Type I and II Certifications

Longbow Advantage, a supply chain implementation services provider and the creator of Rebus™, a revolutionary Saas-based supply chain analytics platform, has received SOC 2® Certification - Type I and II.

SOC 2 reports on controls at a service organization relevant to security, availability, processing integrity, confidentiality and privacy. This lets consumers know that their information is secure and available whenever they need it when working with SaaS and cloud-based organizations.

With the growth of Rebus, Longbow Advantage recognized the need to meet these industry security standards. They evaluated their policies and procedures including ongoing monitoring and audits to verify they met the strict demands of SOC 2. At the end of March, they passed their examination and audit performed by Auditwerx.

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April 12, 2017