MONTREAL, QUEBEC, CANADA | March 18, 2025 — Following the recent appointment of Ryan Uhlenkamp as CEO, Longbow Advantage is further strengthening its leadership team to enhance alignment across sales, marketing, and operations. These strategic moves reinforce the company’s commitment to scalable growth and market leadership.

Leigh Chesley has been appointed Chief of Staff to the CEO, a pivotal role that will drive executive alignment, operational execution, and strategic impact. With deep expertise in supply chain technology and a track record of shaping strategic initiatives, Leigh has been instrumental in, developing and leading high-performing teams across the company throughout her tenure and enhancing the customer experience As Chief of Staff , she will serve as a key partner to the CEO, ensuring cross-functional collaboration, accelerating decision-making, and executing on the company’s most critical priorities. Her leadership will be essential in maintaining focus and momentum as Longbow Advantage continues to expand its market presence.

To strengthen revenue growth and improve market positioning, Brian Weiner has been appointed Senior Vice President of Sales & Marketing, unifying these critical functions under a single leader. Since joining last summer, Brian has built a results-driven sales organization, modernized the company’s go-to-market strategy, and driven meaningful pipeline expansion. His ability to align sales execution with market trends and customer needs has already delivered significant impact. In this expanded role, Brian will lead the charge in strengthening market presence and ensuring Longbow is well-positioned for sustained revenue growth in an increasingly competitive landscape.

As Longbow continues to scale, the company is also elevating its investment in brand and demand generation. Jenny Bunn has joined the leadership team, bringing deep expertise in shaping high-growth marketing strategies. With over 12 years of experience in brand marketing and demand generation, Jenny has a proven track record of translating market insights into compelling messaging and strategies, driving growth and accelerating pipeline expansion. Her expertise will be critical in strengthening and amplifying the company’s impact, positioning Longbow for continued market success.

“These changes position us for our next stage of growth by ensuring greater alignment, stronger market presence, and an even deeper focus on delivering value for our customers,” said Ryan Uhlenkamp, CEO of Longbow Advantage. “By strengthening alignment, expanding our market presence, and building on the momentum we’ve created, we are positioning Longbow Advantage for record-breaking growth and customer impact.”

As Longbow Advantage and Rebus continue to evolve, these leadership enhancements reinforce a strategic focus on innovation, execution, and setting new benchmarks for success in the supply chain industry.

About Longbow Advantage and Rebus

Longbow Advantage is a global leader in supply chain visibility, labor management technology, and Blue Yonder WMS implementation. With a focus on data-driven solutions, Longbow helps organizations optimize warehouse and distribution center operations. Rebus is the company’s advanced analytics platform, integrating real-time data from labor, automation, and inventory to provide actionable insights that enhance decision-making, improve productivity, and reduce costs. Together, Longbow Advantage and Rebus empower businesses with the tools and intelligence needed to achieve operational excellence and drive measurable results.

For more information about Longbow Advantage, visit longbowadvantage.com.
For more information about Rebus, visit rebus.io.

Read the original press release on EINPresswire.

MONTREAL, QUEBEC, CANADA | March 5, 2025 — Longbow Advantage, the supply chain technology leader behind Rebus Analytics, is proud to announce that CJ Logistics America, a leading provider of supply chain services to many of the world’s top brands, has chosen Rebus to enhance operational visibility across its extensive network of facilities. Following a rigorous evaluation process searching for a data solution, CJ Logistics found Rebus able to provide the data and reporting it needed.

CJ Logistics undertook a pilot project with Rebus to test the platform’s compatibility with its proprietary warehouse management system. Within a short implementation period, Rebus began capturing and organizing the data critical to operational performance. This pilot, once validated by CJ Logistics’ Operations team, delivered the results they desired, providing value to both employees and customers. Encouraged by this success, CJ Logistics made the decision to deploy Rebus across its network of facilities.

The impact was immediate and measurable for CJ Logistics. A few key savings they found from the Rebus platform include:

• 50% reduction in user location overrides to prior baseline. 
• 5% increase in pickline accuracy contributed to a productivity boost and improved service
• Shared visibility between operations and shared services replaced the need for prior reporting tools, simplifying tools and improving efficiency by 3%.
• Rebus further optimized operational efficiency by reducing the time required for refresh runs, resulting in clerical time to focus on critical actions and improvements

With Rebus, CJ Logistics has improved its operational efficiency and visibility. By partnering with Longbow Advantage, CJ Logistics continues to demonstrate its commitment to leveraging cutting-edge technology to drive significant value within its customers’ supply chains.

About Rebus by Longbow Advantage

Longbow Advantage is a global leader in supply chain visibility, labor management technology, and Blue Yonder WMS implementation. With a focus on data-driven solutions, Longbow helps organizations optimize warehouse and distribution center operations. Rebus is the company’s advanced analytics platform, integrating real-time data from labor, automation, and inventory to provide actionable insights that enhance decision-making, improve productivity, and reduce costs. Together, Longbow Advantage and Rebus empower businesses with the tools and intelligence needed to achieve operational excellence and drive measurable results.

About CJ Logistics America

CJ Logistics America provides integrated global supply chain services, maximizing customer value through continuous improvement and innovation. Currently, CJ Logistics America operates technology-driven logistics businesses at 280 locations in 40 countries around the world. With a focus on social responsibility and sustainability through growth with customers and communities, CJ Logistics America prioritizes the well-being of the end consumer. CJ Logistics America offers an integrated, one-stop SCM service platform with air and sea international freight forwarding, warehousing and transportation contract logistics, asset-based trucking, parcel and express delivery, and supply chain consulting. As a lead logistics partner (LLP), third-party logistics provider (3PL) and supply chain consultant, CJ Logistics America helps customers leverage supply chain management as a competitive advantage, reducing total system costs, transforming business processes, improving service and facilitating growth and change.

For more information about Longbow Advantage and Rebus Analytics, visit https://rebus.io/
For more information about CJ Logistics America, visit https://america.cjlogistics.com

Read the original press release on EINPresswire.

MONTREAL, QUEBEC, CANADA | February 27, 2025 — Longbow Advantage, the industry-leading supply chain technology company behind Rebus^® Analytics and the global leader in warehouse software and consulting, is delighted to announce significant changes in its corporate leadership.

Building on a year of substantial expansion for Longbow Advantage, these strategic changes are expected to help the company meet its growth targets for 2025 and beyond, and continue to provide robust support to customers, ensuring their ongoing satisfaction and success.

Ryan Uhlenkamp steps into the role of CEO, marking a significant and positive milestone in the company’s journey, maintaining stability while advancing opportunities for growth and transformative innovation. With over 20 years in warehousing (including most recently 19 years at Blue Yonder) Ryan has a wealth of knowledge and warehouse optimization expertise. Since joining Longbow Advantage in 2022, and his subsequent promotion to COO in 2023, Ryan has driven impactful growth for the company, establishing and strengthening key customer and partner relationships and enhancing Longbow’s ability to serve the market and meet customer needs with agility and excellence. 

Gerry Brady, the company’s founder and current CEO, will transition into the role of Chief Innovation Officer. In this new position he will oversee the Rebus Analytics software development team and help ensure a seamless leadership transition. Brady’s singular focus on pushing future development for Rebus will continue to make it a leader in warehouse analytics and labor management software. 

“When I founded Longbow Advantage in 2002, my vision was to create a company that could make a lasting impact. Over the years, we’ve grown into an organization that I’m incredibly proud of,” Gerry Brady said. “Ryan’s leadership, strategic vision, and dedication to our values have been instrumental in our success. As I transition to the role of Chief Innovation Officer, I look forward to continuing to lead the Rebus software development team and supporting Ryan and the leadership team in this exciting new chapter.”

This leadership transition reinforces the company’s commitment to scaling operations, innovating solutions, and delivering exceptional value to all stakeholders.

“I am deeply honored to step into the role of CEO at Longbow,” Ryan Uhlenkamp said. “Since joining in 2022, I have been inspired by the passion, dedication, and talent of our team. I am committed to building on the strong foundation laid by Gerry, driving innovation, and ensuring the continued success of our customers, partners, and employees. Together, we will achieve remarkable growth and create even greater impact.”

With these leadership changes, Longbow Advantage is poised for continued growth and innovation. Under Ryan’s leadership and Gerry’s continued focus on building a best-in-class product, the company remains committed to delivering industry-leading solutions that drive measurable success in warehouse operations.

About Longbow Advantage and Rebus

Longbow Advantage is a global leader in supply chain visibility, labor management technology, and Blue Yonder WMS implementation. With a focus on data-driven solutions, Longbow helps organizations optimize warehouse and distribution center operations. Rebus is the company’s advanced analytics platform, integrating real-time data from labor, automation, and inventory to provide actionable insights that enhance decision-making, improve productivity, and reduce costs. Together, Longbow Advantage and Rebus empower businesses with the tools and intelligence needed to achieve operational excellence and drive measurable results.

For more information about Longbow Advantage, visit longbowadvantage.com

For more information about Rebus Analytics , visit rebus.io

Read the original press release on EINPresswire.

Just like any other industry, trends come and go in the supply chain, but one thing that is not going away is the speed at which business continues to move.

Goods used to move by at the speed of horse-drawn wagons. With the introduction of the railway system, goods could be delivered across the country faster, safer, and more reliably. Once the Highway System was built in the mid-20^th century, trucks began being used to transport and deliver goods locally and across the country. Now, between planes, trains, and automobiles (and freight ships), the global supply chain is a vast interconnected system.

From their initial source to the warehouse rack to their final delivery destination, it’s critical to know what’s happening with your supplies each step of the way. That’s where real-time data analytics come in. 

Here are 5 major advantages of real-time data analytics:

1. Improved Decision Making

Real-time data analytics can be used to make more informed decisions because your data is always current. In the warehouse, end-of-day or end-of-shift data only gives you the breakdown of what happened after it’s all over. That’s fine for longer-term planning, but if you want the ability to quickly identify trends and patterns during the shift so you can make adjustments in the moment, your data has to be real-time.

2. Enhanced Customer Experience

Customer service is a two-way street. With real-time analytics, you can understand your customers better and provide a more personalized experience. This can lead to increased customer loyalty and satisfaction, which means increased revenue over time. You can also give your customers access to the real-time data for order and shipping updates in real-time. Knowing where their order is will give them peace of mind and help lighten the load on your customer service team.

3. Cost-savings

Real-time data analytics can help you save money by eliminating the need for manual processes and reducing labor costs. With real-time data, you can identify areas of waste and inefficiency that can be addressed quickly and cost-effectively. From wasted space to idle workers, you can keep your business running at its most efficient.

4. Increased Productivity

By providing employees with access to up-to-date information, you can improve productivity and efficiency. Employees can feel empowered by seeing how their work affects business in real-time. You can also gain insights into ways to improve processes, enabling managers to manage well, leading to improved performance.

5. Improved Warehouse Management

Real-time data analytics can be used to better manage inventory levels in warehouses. By having access to accurate information on stock levels, you can ensure that you have enough inventory at any given time to avoid costly overstocks. Improve your Quality Assurance with real-time data on expiration dates, location tracking, and other important data.

If you want to stay ahead of the competition, real-time data analytics is an invaluable tool. And these are just five advantages that will help you save time and money.

Conclusion

Real-time data is no longer just a tool for the biggest companies. Businesses of all sizes—from single warehouses to supply chains that span the country—can take advantage of the numerous benefits. But in the end, real-time data isn’t a magic wand. It is still just another tool for you to utilize. How you use it in your decision-making process is up to you.

Want to know how real-time data analytics could specifically benefit your company? Ask us about Rebus.

Rebus is the only Labor Management System & warehouse visibility software that unifieslabor, automation, and inventory data in real-time.

MONTREAL, QUEBEC, CANADA | February 11, 2025 — Longbow Advantage, the supply chain technology leader behind Rebus Analytics, is proud to announce the launch of Rebus AI: Trend Forecasting. This groundbreaking product revolutionizes warehouse operations with advanced predictive analytics, enabling supply chain leaders to transform data into informed decisions and unlock new levels of efficiency. 

Rebus AI: Trend Forecasting introduces highly accurate forecasts for labor needs, inventory demands, and shipment activities. By replacing manual processes with AI-driven models, this new capability enhances efficiency, mitigates risks, and ensures proactive people and inventory management. With seamless integration into existing warehouse systems, Rebus AI: Trend Forecasting provides comprehensive trend forecasting and nuanced predictions based on historical and real-time data.

“Rebus AI: Trend Forecasting is a game-changer for supply chain leaders,” said Ryan Uhlenkamp, COO of Longbow Advantage. “Through our early adopters, we’ve already seen a 25% return in their working hours. This time savings allows teams to shift their focus from manual forecasting to strategically managing their labor programs and driving inefficiencies out of the operation. By harnessing predictive analytics, we’re empowering our customers to proactively navigate challenges, optimize resources, and confidently adapt to the ever-changing demands of their operations.” 

Longbow Advantage developed Rebus AI: Trend Forecasting in collaboration with its customers to address real-world challenges. The result is a tool that not only enhances operational efficiency but also aligns with Longbow’s core value: putting people first.

“Our customers are the driving force behind everything we do,” said Connor Brady, VP of Product Development. “Rebus AI: Trend Forecasting is the culmination of our team’s dedication to creating a solution that gives warehouse operations more accurate forecasting that will boost workforce satisfaction as well as optimize costs and control risk. It integrates seamlessly with existing warehouse systems and empowers supply chain leaders to achieve their goals.”

About Longbow Advantage and Rebus

Longbow Advantage is a global leader in supply chain visibility, labor management technology, and Blue Yonder WMS implementation. With a focus on data-driven solutions, Longbow helps organizations optimize warehouse and distribution center operations. Rebus is the company’s advanced analytics platform, integrating real-time data from labor, automation, and inventory to provide actionable insights that enhance decision-making, improve productivity, and reduce costs. Together, Longbow Advantage and Rebus empower businesses with the tools and intelligence needed to achieve operational excellence and drive measurable results.

For more information about Rebus AI: Trend Forecasting , visit AI Trend Forecasting

Read the original press release on EINPresswire.

AI and ML Begin to Normalize

The pressure is on for these technologies to begin reshaping traditional supply chain processes. 2023 brought us an AI revolution and we expect that pressure to continue in 2024. However, as early adopters and quick-to-market technologies begin to shake out, we expect to see 2024 normalize some of the AI and ML landscape. The abilities of these technologies to analyze vast amounts of data, identify patterns, and make decisions is revolutionizing how companies are thinking about their decision-making capabilities.

There is a massive opportunity when you start thinking about what AI and ML can do with access to the amount of data supply chains—and warehouses, specifically—create. But we must acknowledge the risk that lies in the over-reliance on AI-driven decision making.

While these technologies excel at analyzing data, unforeseen circumstances or outliers may not be adequately accounted for in algorithms. An algorithm wouldn’t have predicted the pandemic, for example. This lack of adaptability could lead to suboptimal decisions, especially in rapidly changing environments.

In 2024, we expect to see AI and ML begin to be used for practical efficiencies, but we’re going to continue to see those human overlays.

Data Security Concerns Surrounding AI and Machine Learning

When you’re thinking about accessibility to large amounts of data, a concern we’re seeing is the potential for data security breaches and privacy issues. Again, as these technologies rely heavily on vast amounts of data and sensitive information, we’re seeing that there’s, of course, going to be an increased risk.

What we typically see with new technologies is that there are growing pains when it comes to security and legal challenges. While there’s no doubt that security and legal advances are going to catch up, we can’t say it’s there yet and the reality is that, unfortunately, early adopters are going to have to help navigate those challenges. They’ll get the opportunity to help shape what some of that looks like.

Our recommendation is that teams begin to dip into the AI and the ML opportunities, in low-risk ways that provide efficiency gains without exposing a ton of risk to their company or their strategy.

Ethical Considerations Regarding AI and ML

In addition to security and legal issues, there are ethical considerations to be examined as these technologies evolve. As biases present in historical data may be perpetuated into AI algorithms, this can obviously lead to unfair treatment, discrimination, and unintended consequences, which raises concerns about the ethical use of AI in supply chain decision-making.

Conclusion

Our key takeaway here is that ultimately, while AI and machine learning offer transformative benefits, we recommend a careful and low-risk entry into these new technologies to mitigate risks and ensure responsible, sustainable, and thoughtful integration into supply chain technologies. The new shiny object approach is not going to be the path that works here.

This post was adapted from our webinar, “Top 7 Supply Chain Trends for 2024.” Watch the webinar here.