Chief Executive Officer
Alex Wakefield has over 20 years of experience in supply chain technology and implementations, including leadership roles at IBM and Blue Yonder (formerly JDA/Red Prairie), after beginning his career as a Supply Corps Officer in the United States Navy. As CEO of Longbow, Alex's focus is on enabling distribution teams to better manage, leverage, and action their data across the supply chain through the use of Rebus, the only real-time warehouse visibility and labor platform purpose-built for the supply chain.
Founder, Chief Innovator
Gerry Brady founded Longbow Advantage in 2002 and led the company as CEO until 2018, when he stepped into the role of Chief Innovator. Today, he focuses on the continued development, growth, and innovation of the Rebus Data Services Platform.
Prior to founding Longbow, Gerry had spent 11 years developing a deep understanding of RedPrairie products and managing complex logistics and technology projects while holding several senior management positions in transportation and warehousing.
With 25+ years of experience in logistics, systems development, and implementation, he leveraged his technical knowledge and operational experience in warehouse and transportation management to identify a gap in the industry, which created the foundation of Rebus. His deep knowledge and passion for optimizing the supply chain has built Rebus into the revolutionary supply chain analytics software it is today.
Chief Revenue Officer
Michael Star has 25+ years of experience in the supply chain technology sector having held leadership roles with prominent companies such as Blue Yonder (RedPrairie & JDA), Körber Supply Chain (HighJump Software), Kronos (Empower) and E2open. His expertise spans the categories of Warehouse Management, Transportation Management, Labor Management, Merchandising, Supply Chain Planning, Manufacturing, Field Service and Global Trade Management.
With Star's 25+ years of experience and expertise, he adds to Longbow's reputation of hiring the highest quality supply chain experts in the industry. He will lead the effort in showcasing and sharing the importance of supply chain data services and data management to the industry.
VP Product Development
Nima Mohajerin joined Longbow Advantage in 2009 and has held various progressive roles within the organization. He is passionate about building software solutions that address supply chain problems, which has been his main focus for the past ten years.
Nima initially started with WMS implementations, where he gained experience leading a wide range of projects, from high-volume small parts and E-commerce, to highly-customized, tailored solutions. Nima has been part of the Rebus core development team since its inception and was one of the primary architects of the Rebus Labor solution. He is focused on leading the development team and continued advancement of the Rebus Data Services platform.
VP, Consulting Services
VP, Solutions & Product Management
Tim Betz joined Longbow Advantage in 2018 as the Vice President of Solutions and Product Management. Tim is focused on bringing Rebus, our Data Services Platform, to the market from a pre-sales, deployment, and product management perspective, leveraging over 15 years of experience in the supply chain execution software space.
Prior to joining Longbow, Tim spent 10 years running his own consulting company focused on supply chain execution software project management, development, and operational consulting for some of the largest companies in the world. Tim started his career at JDA (RedPrairie) where he was able to acquire a wide range of experience in both product development and consulting. Working at a software company and then representing customers gives Tim a unique perspective, which helps him shape our Rebus product and deliver outstanding value to our customers.
Tim has a passion for optimizing and improving his customer’s operations through technology and process improvement. He has found that Longbow Advantage is the perfect place to deliver on that goal.
VP & Managing Director
Marc van Welsen joined Longbow Advantage in October 2019 and is focused on developing international markets for Longbow. Marc brings over twenty-five years of experience in the global WMS space, primarily leading professional services, support, and account management teams.
Marc started his supply chain journey in the WMS space with the software company, LIS, in the UK and managed deployments throughout Europe. In 1995 he moved to the US to help open LIS offices in North Carolina and launched Dispatcher WMS to the American market. After a decade of profitable growth, RedPrairie acquired LIS in 2005. Marc later left the company to become the CEO of Tryon Solutions where over 6 years he significantly grew the company. He introduced software development, opened offices in India and also built a strong partnership with Longbow. Marc has the perfect background to support and deliver value for Longbow Advantage customers around the world.
VP of Marketing
Leigh Chesley, VP of Marketing at Longbow Advantage, is a veteran B2B marketing leader who thrives when working with sales teams to meet shared revenue goals. She is passionate about data-driven marketing and believes in using a test, measure, optimize approach to build meaningful pipeline. She’s successfully built and grown marketing teams at growth-stage companies throughout her career and most recently led the pipeline marketing team at Manhattan Associates, where she rebuilt the team and processes from the ground up while redefining the buyer’s journey and creating seamless alignment with sales, ultimately leading to a 10X ROI in pipeline impact.
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