Chief Executive Officer
Alex Wakefield has over 20 years of experience in supply chain technology and implementations, including leadership roles at IBM and Blue Yonder (formerly JDA/Red Prairie), after beginning his career as a Supply Corps Officer in the United States Navy. As CEO of Longbow, Alex's focus is on enabling distribution teams to better manage, leverage, and action their data across the supply chain through the use of Rebus, the only real-time warehouse visibility and labor platform purpose-built for the supply chain.
Founder, Chief Innovator
Gerry Brady founded Longbow Advantage in 2002 and led the company as CEO until 2018, when he stepped into the role of Chief Innovator. Today, he focuses on the continued development, growth, and innovation of the Rebus Data Services Platform.
Prior to founding Longbow, Gerry had spent 11 years developing a deep understanding of RedPrairie products and managing complex logistics and technology projects while holding several senior management positions in transportation and warehousing.
With 25+ years of experience in logistics, systems development, and implementation, he leveraged his technical knowledge and operational experience in warehouse and transportation management to identify a gap in the industry, which created the foundation of Rebus. His deep knowledge and passion for optimizing the supply chain has built Rebus into the revolutionary supply chain analytics software it is today.
VP Product Development
Nima Mohajerin joined Longbow Advantage in 2009 and has held various progressive roles within the organization. He is passionate about building software solutions that address supply chain problems, which has been his main focus for the past ten years.
Nima initially started with WMS implementations, where he gained experience leading a wide range of projects, from high-volume small parts and E-commerce, to highly-customized, tailored solutions. Nima has been part of the Rebus core development team since its inception and was one of the primary architects of the Rebus Labor solution. He is focused on leading the development team and continued advancement of the Rebus Data Services platform.
VP, Consulting Services
VP of Marketing
Leigh Chesley, VP of Marketing at Longbow Advantage, is a veteran B2B marketing leader who thrives when working with sales teams to meet shared revenue goals. She is passionate about data-driven marketing and believes in using a test, measure, optimize approach to build meaningful pipeline. She’s successfully built and grown marketing teams at growth-stage companies throughout her career and most recently led the pipeline marketing team at Manhattan Associates, where she rebuilt the team and processes from the ground up while redefining the buyer’s journey and creating seamless alignment with sales, ultimately leading to a 10X ROI in pipeline impact.
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