Since our founding in 2002, Longbow has been a customer-centric strategic partner, offering rapid integration of warehouse management systems (WMS), labor management systems (LMS) and transportation management systems (TMS).
We do what it takes to get the project done right. From solution design through deployment and beyond, our teams are committed to your success. We take great pride in the fact that our growth has been fueled by repeat customers and referrals.
Our customers are at the heart of everything we do. Our people are seasoned, professional and become an extension of your team. You can’t change company culture, and we would never change ours.
Our experienced, high-efficiency teams have a proven track record of driving projects successfully across the finish line, usually within shorter timelines than projected by competitors while still providing significant improvements to our customer’s operation.
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Director, Process Improvement
Director, Consulting Services
Brandon McColl is an experienced logistics professional & WMS/Labor application specialist. Brandon is passionate about designing, building and applying sustainable, business-transforming solutions. He currently holds the position of Director of Consulting Service at Longbow Advantage. Brandon Joined the Longbow family in January 2013. Prior to 2013, Brandon was working with various Warehouse Management, Labor and Transportation applications holding various roles within 3PL and 4PL business verticals. Brandon is a certified CPIM (APICs).
One of Brandon's more compelling experiences include:
Brandon lead the transformation effort and development related changes to optimize the receiving, put-away, picking, replenishment, inventory management, counting, asset capture and shipping processes by applying alternative WMS and WLM configuration or system solution enhancements and revising existing logistics practices to align with known industry best practices. Initial assessment and optimization were executed for 7 clients across 6 warehouses within the Consumer-Packaged-Goods business vertical. The goal of this project was to establish and apply best practices to standardize the way the operation uses the WMS and WLM applications. The transformation team and target operations were able to reduce the number of steps required through-out all processes. As a part of this business transformation, Brandon built and deployed a global and site-specific scalable dashboard metrics in order to ensure site-level ownership and sustainability in addition to allowing all other business units to rapidly execute the desired business transformation.
Salim Tabatabaei joined Longbow Advantage in 2011, progressively taking roles of greater responsibility leading to his position as Director of Consulting Services. He works with well-known brands in the automotive and parts, healthcare/pharmaceuticals, food and beverage, and e-commerce industries to implement, enhance and upgrade warehouse and workforce management systems. Salim believes in high quality, efficient, and sustainable solution implementations that facilitate business transformation and optimization. His experience spans managing the implementation and upgrade of warehouse management systems with material handling automation, parcel shipping, transportation management system, and third-party logistics features.
Salim holds a PMI-PMP® certificate. He also has authored an article published in Elsevier’s Journal of Pattern Recognition with applications to supply chain execution: “GANC: Greedy agglomerative normalized cut for graph clustering”. Salim holds a master’s degree in Electrical and Computer Engineering from McGill University, Canada, and a bachelor’s degree in Computer Engineering from Ajman University, UAE.
Seth Hamm, an experienced Director of Client Services, has over two decades of successful experience implementing Supply Chain enablement software. Seth is known for helping, educating, and supporting clients as they develop strategic software enablement plans for the future. Seth specializes in WMS, WLM, and TMS technologies and has a proven track record in managing full project implementation lifecycles, building teams, and improving technologies for clients.
Seth’s passion for Supply Chain technologies can be traced back to his childhood, where he would go to his fathers’ trucking company and provide assistance wherever he could. A pioneer in the Supply Chain technology space, Seth is a Director of Client Services at Longbow Advantage. He started his career at UPS Supply Chain Solutions, where he was able to gain firsthand experience in managing many Fortune 50 clients and was able to work with multiple Supply Chain technologies and help develop internal systems for clients.
Seth has held Project Manager positions at the two largest Supply Chain software companies before joining Longbow Advantage. Seth is a firm believer in the power of positive thinking in the workplace and enjoys working closely with his employees and clients to ensure successful outcomes. Seth enjoys a good Netflix binge but can also be found fishing, golfing, playing tennis, and hanging out with his family and friends. While his work has taken him around the world, Seth is proud to call Raleigh, NC home.
Steve McClure helps supply chain leaders apply technology to solve their logistical challenges. After integrating, innovating and deploying warehouse management systems (WMS) for 20 years, Steve knows WMS technologies are great enablers. But he believes the people who employ the technologies truly make the magic happen. Steve has implemented WMS solutions in healthcare, retail, grocery and manufacturing across multiple WMS platforms including JDA, WMoS and proprietary systems. Steve earned a B.A. in Marketing and an MBA in Entrepreneurship from Cal State University.
Senior Sales Director