The consumer packaged goods industry around the globe is facing new challenges: highly price-conscious consumers, waning brand loyalty and a shift to private labels, and increasing preference for fresh foods. Longbow brings to the table the technologies and implementation services consumer goods enterprises of all sizes need to compete in this changing market.
Significant changes in an industry that’s hundreds of years old create substantial challenges for established players. Staying competitive requires rethinking deeply entrenched processes and adopting new technologies.
On another front, new companies leveraging eCommerce and mail-order purchasing models are driving multi-channel distribution schemes. But those need to be extremely efficient in order to meet customer experience expectations that come with premium prices.
Whether you are a global brand seeking digital transformation to stay competitive or a start-up determined to be the leader in your market niche, we can help. High-performing, insightful warehouse operations, workforce management and transportation management systems are the key to success for companies of all sizes, at any point in their enterprise journey.
Longbow has been engaged by KraftHeinz, Henkel (Sun Products), Bolthouse Farms and other renowned brands to do just that. We’ve helped transform legacy distribution processes with supply chain execution systems services for unprecedented visibility and data analysis. The result? Faster response to shifting preferences. Easier compliance with industry regulations. Ultimately, we create a distribution channel that’s a strategic advantage, not a productivity and revenue bottleneck.