The magazine takes a unique approach to its cover story content by setting an example for peers to learn from one another. The cover highlights Longbows CEO, Alex Wakefield, and Founder, Chief Innovator, Gerry Brady, who dive into Longbows leading SaaS product. Taking CIO's outlook on content, Longbows leaders took the occasion to inform readers of their revolutionary software, Rebus© Data Services.
Rebus© Data Services pulls logistics data from supply chain execution systems to deliver value in different areas of the business—from business intelligence and advanced analytics to labor management, quality assurance, industry benchmarking, and performance and process optimization. It provides actionable insights into the real-time workings of the most complex distribution environments empowering customers to create previously unimaged value streams from their data.
"We combined our operational and software knowledge in the logistics space to build software – Rebus – that delivers data services for aggregating and harmonizing those data sets and presenting them back to our customers."
- Alex Wakefield, CEO, Longbow Advantage