When Kraft Foods Group and Heinz merged, it created the world's fifth-largest food and beverage company and the third-largest in the U.S.
Integrating Heinz products into what was up until then Kraft-only distribution facilities would resolve several logistical and customer service-related issues.
Integration would enable customers to order any combination of Kraft and Heinz products without having to deal with two different warehouse locations, a truck delivers, and tracking systems. By integrating, it would cut the company's transportation costs.
The project, that got renamed, "Comingle," Kraft Heinz turned to Longbow Advantage to design and install the required WMS enhancement.
"I would not hesitate for a second to bring in Longbow for another project. They proved they can deliver for us."
- Dan Cummins, Associate Manager, IT Logistics Global, The Kraft Heinz Company
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