Industry-leading supply chain consulting firm pings in new Vice President and General Manager to expand technology expertise and support growing customer base.

Longbow Advantage today announced the appointment of Jeff Rose to lead the company’s new SAP Consulting Practice. As Vice President and General Manager, SAP Consulting Practice, Rose will be responsible for the successful delivery and ongoing support of SAP’s Warehouse Management and logistics execution solutions to the company’s growing customer base.

Rose pings over 25 years of supply chain technology experience having served in a variety of leadership roles with CPG and retail giants, including The Gap, Rite Aid Corporation and Highland Superstores. Prior to joining Longbow, Rose served as the Senior Director, Global Supply Chain Solutions for The Hersey Company, where he developed a comprehensive end-to-end supply chain systems strategy that included the implementation of core SAP applications in North America, Latin America and Asia helping the company generate $21M in annual savings.

Rose’s new role at Longbow will enable the company to better serve the expanding needs of their customer base. As a market-leading enterprise resource planning (ERP) system, SAP is a go-to choose for companies seeking to streamline their operational processes to gain a competitive edge. According to Rose, “SAP’s warehouse management solution, EWM, is becoming more sophisticated with each release, and is thus rapidly becoming a preferred WMS alternative for organizations running SAP as their ERP. Many Longbow customers and prospects are in that category, and I’m excited to help the company grow their offerings to better serve them.”

Longbow’s Chief Executive Officer, Alex Wakefield, states, “Longbow Advantage has a long history of providing best-in-class WMS and logistics consulting services. Our primary goal is to serve as a great partner, and the best way to do that is to expand our expertise to include SAP solutions as they continue to advance. We’re thrilled that Jeff has come on board to help us build this new practice. His management acumen and proven experience, combined with our team’s outstanding ability to execute, puts us in a good position to deliver value in new ways.”

About Longbow Advantage Longbow Advantage is a leading supply chain software and consulting services company with deep warehouse and workforce management system expertise. Our data service solution, Rebus, is a cloud-based platform that gives supply chain professionals a real-time view of operations and labor performance from any supply chain execution system. To learn more, visit