Privacy Policy & Terms of Use 

Last updated: September 30, 2025  

Introduction

At Longbow Advantage, we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, and safeguard information provided to us through our website and services. By using this website, you agree to the practices described in this policy, along with our Terms of Use. 

At a Glance 

• We collect only information that you voluntarily provide (for example, through forms or service inquiries). 
• We do not sell, trade, or otherwise disclose your information to third parties, except as required to provide services or comply with the law. 
• We retain data for a limited period: up to five years after your last engagement, until we no longer provide value, or until you request deletion—whichever comes first. 
• You have full control over your information, including the right to request a copy, update, unsubscribe, or deletion. 
• We use cookies to improve your browsing experience; you may accept or decline them. 
• Information shared in public forums may be visible to others and should be shared with caution. 

Rebus by Longbow Advantage  

Longbow Advantage built Rebus in 2017 as a SaaS product to help warehouse and distribution operations gain real-time insights across labor, automation, and inventory. 

While Longbow operates Rebus with its own supporting entities in Canada, the U.S., and the U.K., both organizations share systems, people, and infrastructure. 

This means: 

• You may receive communications from either Longbow Advantage (@longbowadvantage.com) or Rebus (@rebus.io). 
• Subscription preferences and newsletters are shared between Longbow Advantage and Rebus. 
• Information you provide may be used by both Longbow and Rebus in line with this Privacy Policy. 

Both Longbow Advantage and Rebus are committed to protecting your privacy and respecting your communication choices. 

For more information on Rebus-specific practices, please review the Rebus Privacy Policy. 

Using This Website 

If you continue to browse and use this website, you agree to comply with and be bound by the following terms and conditions of use, which together with this privacy policy govern Longbow Advantage Inc.and its affiliates’ relationship with you in relation to this website. 

The terms “Longbow Advantage,” “Longbow Advantage Inc.,” “Longbow Advantage USA, Inc.,” “us,” or “we” refer to the owner of the website. The term “you” refers to the user or viewer of this website. 

Who We Are 

Depending on your location, your contracting entity may be: 

• Canada 
  Longbow Advantage Inc. 
  7250 Mile End, Suite 201, Montréal, Québec, Canada H2R 3A4 
• United States 
  Longbow Advantage USA, Inc. 
  455 E. Eisenhower Parkway, Suite 60, Ann Arbor, MI 48108 

Terms of Use 

• The content of the pages of this website is for general information and use only. It is subject to change without notice. 
• Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness, or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors, and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law. 
• Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It is your responsibility to ensure that any products, services, or information available through this website meet your specific requirements. 
• This website contains material that is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance, and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions. 
• All trademarks reproduced in this website, which are not the property of or licensed to the operator, are acknowledged on the website. 
• Unauthorized use of this website may give rise to a claim for damages and/or be a criminal offence. 
• From time to time, this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of linked website(s). 
• Your use of this website and any dispute arising out of such use is subject to the laws of Canada. 

Privacy Policy

Information We Collect 

Longbow Advantage collects only information that you voluntarily provide. Individual information provided will not be sold, traded, or made available to third parties, except as necessary to fulfill your request. 

Optional forms on our website may request information such as your name, email, company, job title, phone number, or project details. The purpose of these forms is to allow us to provide the most relevant and effective service. 

Data Retention 

We retain your data for one of the following periods, whichever comes first: 

1. Five years after your last engagement with us. 
2. Until we are no longer providing value. 
3. Until you request deletion or unsubscribe. 

Cookies 

We use cookies to enhance website performance and improve your browsing experience. Cookies allow us to preserve user preferences. You may accept or decline cookies; declining may limit some functionality. 

Your Rights 

You have full control over your data, including the right to: 

• Request a copy of your data. 
• Request corrections or updates. 
• Unsubscribe from communications. 
• Request deletion of your data, subject to legal or administrative obligations. 

Public Forums 

If Longbow Advantage provides public forums or feedback channels, any information you share may be visible to others. Please exercise caution when using these features. 

International Users 

If you are located in the EU, UK, or certain U.S. states, you may have additional privacy rights under laws such as GDPR or CCPA. We respect those rights, which include access, correction, deletion, and the ability to object to processing. Where required, we also use appropriate safeguards for international data transfers. 

Updates to This Privacy Policy 

We may update this Privacy Policy periodically. Updates will be posted on this page, with material changes communicated when appropriate. 

Trademarks 

“Longbow Advantage” is a registered trademark. Other products or services referenced may be trademarks of their respective owners. 

Contact Us 

If you have any questions about this privacy statement, the practices of this site, or your dealings with Longbow Advantage, please contact us: 

Email: letsconnect@longbowadvantage.com 
Phone: 1-888-904-4005 

Mailing Addresses: 

Longbow Advantage USA, Inc. — 455 E. Eisenhower Parkway, Suite 60, Ann Arbor, MI 48108 

Longbow Advantage Inc. — 7250 Mile End, Suite 201, Montréal, Québec, Canada H2R 3A4