Longbow Advantage Appoints New CEO, Alex Wakefield


Longbow Advantage, Inc. has announced Alex Wakefield, previously Chief Commercial Officer at Longbow, will serve as the new Chief Executive Officer as outgoing CEO, Gerry Brady, moves into the role of Chief Innovator to drive the continued development, growth, and innovation of the company’s Rebus™ software platform.

Brady, the Founder of Longbow Advantage, has served as the company’s CEO since he first founded it in 2002. When asked about the change in leadership, Brady said, “I am incredibly proud of everything our team has accomplished. With all of the recent growth and new opportunities ahead, I am confident Alex is the right person to build on the momentum, and I cannot wait to see what the future has in store.”

Wakefield, a seasoned leader in both supply chain and software, joined Longbow in 2016 and has been instrumental in the recent expansion. He commented, “Before I came to Longbow, I was drawn to the company based on the outstanding reputation in the industry, the exceptional talent of the team, and the opportunity to truly change how the supply chain uses data through our Rebus™ solution. I saw the possibilities and really believed in the mission and vision of the company. It made the decision to join easy.” Now, not even two years later, Longbow has almost doubled in size, and there is no end in sight.

As for stepping into the role of CEO, Wakefield says, “I am honored to be leading such a remarkable organization. Together we have worked hard to get to where we are, and we have an exciting opportunity ahead as we continue to drive tremendous growth while providing the best service and data solutions in the industry.”

About Longbow Advantage

Longbow Advantage is a leading supply chain consulting services firm with deep expertise in warehouse and labor management systems. They put a premium on customer experience, and value the trust customers put in them to deliver the highest quality in the industry. Their customers are industry leaders who turn to Longbow Advantage for their industry experience, faster implementation, and lower total project cost.

About Rebus

Rebus is a revolutionary Saas-based data platform specifically designed by the logistics professionals of Longbow Advantage for logistics professionals. Rebus aggregates and harmonizes logistics data from any supply chain execution software to provide a real time view of your logistics operations and deliver cross-functional insights.

Rebus is a trademark of Longbow Advantage Inc.


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