Executive Leadership Team

Alex Wakefield joined Longbow Advantage in 2016 as Chief Commercial Office and was selected as CEO in 2018 after nearly doubling the size of the company in under two years.
When Alex first came to Longbow, he had over 20 years of sales and operational leadership experience in supply chain and technology roles and had held executive positions as both a supply chain practitioner and technology provider.

In his operational roles in the US Navy and at IBM, Alex managed global transportation, trade compliance and has led the design and creation of cutting edge logistics processes that deliver big results. He has also led sales organizations at JDA (RedPrairie) and McCollister’s Transportation focusing on strengthening his customers’ logistics network and performance while driving growth for his organization.

Throughout his career, Alex has placed a high premium on identifying and developing talent and focused on building high performance teams to support customers across all aspects of the supply chain.

Gerry Brady founded Longbow Advantage in 2002 and led the company as CEO until 2018, when he stepped into the role of Chief Innovator. Today, he focuses on the continued development, growth, and innovation of the Rebus Data Services Platform.

Prior to founding Longbow, Gerry had spent 11 years developing a deep understanding of RedPrairie products and managing complex logistics and technology projects while holding several senior management positions in transportation and warehousing.

With 25+ years of experience in logistics, systems development, and implementation, he leveraged his technical knowledge and operational experience in warehouse and transportation management to identify a gap in the industry, which created the foundation of Rebus. His deep knowledge and passion for optimizing the supply chain has built Rebus into the revolutionary supply chain analytics software it is today.

Tony Arndt joined Longbow Advantage in 2017 as the Vice President of Sales to lead the creation of a commercial team. Tony has a passion for helping customers solve complex problems while building long term mutually beneficial partnerships. At Longbow Advantage he has the ability to deliver on his passion through ownership of the commercial organization. Prior to joining Longbow, Tony has spent 25 years in and out of the Supply Chain vertical in numerous commercial roles working with some of the largest companies in the world helping them solve their most complex Supply Chain challenges. Tony started his career at CSX where he was able to get a wide range of experience in both operations and commercial ownership. This was followed by time at Manhattan Associates, JDA (RedPrairie) and independent consulting engagements where he built his passion for the customer and driving mutually beneficial relationships.

Tim Betz joined Longbow Advantage in 2018 as the Vice President of Solutions and Product Management. Tim is focused on bringing Rebus, our Data Services Platform, to the market from a pre-sales, deployment, and product management perspective, leveraging over 15 years of experience in the supply chain execution software space.

Prior to joining Longbow, Tim spent 10 years running his own consulting company focused on supply chain execution software project management, development, and operational consulting for some of the largest companies in the world. Tim started his career at JDA (RedPrairie) where he was able to acquire a wide range of experience in both product development and consulting. Working at a software company and then representing customers gives Tim a unique perspective, which helps him shape our Rebus product and deliver outstanding value to our customers.

Tim has a passion for optimizing and improving his customer’s operations through technology and process improvement. He has found that Longbow Advantage is the perfect place to deliver on that goal.

Jeff Rose focuses on the company’s SAP practice. He is committed to attracting the very best SAP talent and enabling that organization to deliver the highest quality SAP EWM, WM, IM and TM services and customer experience.

Jeff has held senior leadership roles across supply chain strategy, operations and IT, including leading Hershey’s Global Supply Chain IT Organization, Rite Aid’s Logistics Strategy and Planning Team, and Tomkins Associates’ (now Tompkins International) Retail and Pharma Practice. His experience includes heading up the Supply Chain Construction, Real Estate and Engineering for Gap Inc as well as building IT organizational capabilities in AMEA and Latin America.

Jeff is recognized as an expert in his field, and he holds a Bachelor of Science degree in Business Administration with a major in Management Information Systems from Central Michigan University.

Hajnalka Corbo joined Longbow in 2018. Hajnalka is passionate about creating an environment in which people and performance thrive by driving culture and engagement, building leadership capabilities and developing talent. She is a balanced, influential and driven HR leader with diverse experience spanning all facets of human resource management, operations management and strategic HR business partnership.

Hajnalka is a Certified Human Resources Leader and has worked in various industries including information technology, 3PL, supply chain, and health sciences. She holds a Master’s degree in Education (Med.) from Nipissing University and a Bachelor of Commerce degree (BComm) from Ryerson University.